What is a Channel?

A channel is the medium used to reach your intended audience.

Mediaflow gives you different channel options depending on how your company uses the system and which channels have been actived.

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For example

OBT – Online Booking Tool

This is an Internet travel portal specifically designed around the needs of business travellers and corporations.

GDS – Global Distribution System

This refers to the reservation tool travel agents use when making an air, hotel, car or other travel service booking

ITN – Itinerary

Allowing you to target specific travellers based on their specific itinerary details.

NWL – Newsletters

Allowing you to reach your target audience via weekly travel newsletters.

TCE – Travel Counsellor Emails

Allowing you to reach your target market via emails to a specific mailing list.

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