A channel is the medium used to reach your intended audience.
Mediaflow gives you different channel options depending on how your company uses the system and which channels have been actived.
OBT – Online Booking Tool
This is an Internet travel portal specifically designed around the needs of business travellers and corporations.
GDS – Global Distribution System
This refers to the reservation tool travel agents use when making an air, hotel, car or other travel service booking
ITN – Itinerary
Allowing you to target specific travellers based on their specific itinerary details.
NWL – Newsletters
Allowing you to reach your target audience via weekly travel newsletters.
TCE – Travel Counsellor Emails
Allowing you to reach your target market via emails to a specific mailing list.
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