The market field is where you choose your point of sale market, the geo-targeting for your campaign. This is the country that your campaign is likely to be seen in.
For example lets say you wished to advertise free vehicle hire on all flights from the UK to the United States and you were based in the UK, the market you would choose would be the United Kingdom. Its YOUR point of sale market.
Market determines the placements available for you to advertise on due to differences between different GDS suppliers.
These differences also determine the size of the creative you need to supply, as different GDS supplier platforms require differing advertising creative types and sizes.
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